As digital and linear media converge, it is critical that the industry uses universally available, standard metrics, so that cross-device campaigns can be reliably measured. No metric is more universal than impressions.
When building up a tech stack, you want to avoid three key frustrations: solutions that require additional log-ins, more data to extract, and lengthy ramp-up to incorporate in their own workflows. Mediaocean's Connect knows this well. In fact, an entire arm of business has been built in order to help clients’ simplify their integration of the latest tools, technologies, and suppliers. We outline what some of those basic principles are so you can use in them when building your own tech stack.
Succeeding in the modern workforce requires a certain agility and resilience in the face of change. And nowhere is this truer than in advertising technology, especially with the growing focus on using it to automate our work. Advertisers and agencies are right to embrace the new technology to help deliver effective advertising, more efficiently.
Check out Ramsey McGrory’s recent podcast with AdExchanger on the past and future of digital advertising.
VideoAmp, the software and data solutions company powering the convergence of linear TV and digital advertising, today announced that it has acquired IronGrid Data Services, Inc., based in Boston, Massachusetts.
Mediaocean CEO Bill Wise discusses his three main goals in the partnership with IBM to create a blockchain consortium.
By 2025, ad fraud is predicted to cost advertisers and their industry partners more than $50 billion unless a dramatic change takes place. Mediaocean, as well as other companies, are looking to make those changes using blockchain technology.
Mediaocean and IBM iX announced the launch of a blockchain consortium for the digital media supply chain.
ITN Holdings and Mediaocean, the foundational and operational software provider for the advertising world, announced today it has partnered to further buy-sell automation for local broadcast television, using elements of automated intelligence and data-infusion.
Marketers are under more pressure than ever before to improve transparency, maximize every media dollar, and measure and prove campaign impact. Effectively doing so requires greater accountability across the ecosystem and the need to embrace data as core competence.