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There’s nothing traditional about Spectra

Spectra enables buyers and sellers to efficiently buy and manage traditional media while gaining financial control, auditability, and actionable business intelligence.

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End-to-end campaign management

Complete media control. Full automation.

One platform supports the entire campaign lifecycle—from plan to reconcile—for TV, radio, OOH, print, and direct-response

Maximize efficiency with electronic workflow for RFPs, proposals, order revisions, in-flight optimizations, and insertion orders
Bill-pay media sync gives you 360° insights into business activity and granular reporting

Seamless integration with supply, tech, ad server, and data partners power you with tailored business solutions

"We are thrilled to leverage Spectra to unify data compilation and analysis across mediums, systems, teams, channels and vendors. This partnership will be key in delivering our vision of a holistic media landscape to our current and future clients."

Dave Kettler, Co-Founder and Managing Director, Media Place Partners

Why brands and agencies trust Spectra

  • Direct integration with planning and financial systems; no dual data entry, more budget controls, and faster reconciliation
  • Transact with thousands of publishers without ever leaving Spectra
  • Powerful APIs that plug in to your preferred external and internal tools
  • Comprehensive training and help resources, with 24/7 tech support

Explore end-to-end capabilities


Cross-media planning & reporting for advertisers & agencies

how it works

Prisma for Buyers

Addressable media management for brands & agencies

how it works


Time & cost management for brands & agencies

how it works

See Spectra for yourself