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About Us New

Advertising. Powered by Mediaocean.

Mediaocean is the mission-critical platform for omnichannel advertising. With $150 billion in annual media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean employs 1,200 people across 20 global offices and is part of the Vista Equity Partners portfolio.

Vision

Convergence
Tools and platforms are converged to support all media types, devices, workflow stages, and data sources.
Automation
Manual media procurement and decisioning are streamlined to make way for real-time, automated execution.
Accountability
Advertising impact on sales is both traceable to measurable via standard metrics and unified technology.

Fast Facts

Users


+100k across brands, agencies, and media owners

Media Spend


Our platforms process $150B+ annually

Global Operations


Users in 86 countries and 20 office locations

Founding


Donovan Data Systems (DDS, 1967) and MediaBank (2007) merged to form Mediaocean (2012)

Acquisition


Vista Private Equity acquired majority stake (August 2015)

Headquarters


120 Broadway
New York, NY 10271

Acquisitions & Investments

BCC ADSYSTEMS


January 2016

COLSPACE


May 2016

INVISION


June 2016

VIDEOAMP


August 2017

ZANTHUU


October 2018

MBS


January 2020

4C Insights


July 2020

Brand Promise


Neutral

We do not play favorites. Our software platforms offer a central hub so users are free to transact anytime, any place, anywhere.

Open

Flexibility meets control. Our open API architecture enables easy partner integration so you keep a centralized command center for all your decision-making.

Foundational

Mission-critical workflow. Our workflow software enables advertising agencies, marketers, and media sellers to manage their business with full control and accountability.

Scale

A global system of record. Mediaocean powers all key players in global advertising, managing over $150 billion in annual spend and data.

Global

From local businesses to global powerhouses. Our tools and solutions help media clients manage data and systems across the globe.

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Solutions.