Advertising. Powered by Mediaocean.

Mediaocean is the mission-critical platform for omnichannel advertising. With $150 billion in annual media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean employs 1,200 people across 20 global offices and is part of the Vista Equity Partners portfolio.

Vision

Convergence
Tools and platforms are converged to support all media types, devices, workflow stages, and data sources.

Automation
Manual media procurement and decisioning are streamlined to make way for real-time, automated execution.

Accountability
Advertising impact on sales is both traceable to measurable via standard metrics and unified technology.

Fast Facts

Users +100k across brands, agencies, and media owners	Media Spend Our platforms process $150B+ annually	Global Operations Users in 86 countries and 20 office locations
Founding Donovan Data Systems (DDS, 1967) and MediaBank (2007) merged to form Mediaocean (2012)	Acquisition Vista Private Equity acquired majority stake (August 2015)	Headquarters 120 Broadway New York, NY 10271

Acquisitions & Investments

BCC ADSYSTEMS January 2016 Mediaocean Australia	COLSPACE May 2016 Mediaocean Plan Management	INVISION June 2016 Mediaocean Ad Sales & Operations
VIDEOAMP August 2017 Marketing Investment Platform	ZANTHUU October 2018 Mediaocean China	MBS January 2020 Mediaocean France
4C Insights July 2020 4C Insights

Brand Promise

Neutral We do not play favorites. Our software platforms offer a central hub so users are free to transact anytime, any place, anywhere.	Open Flexibility meets control. Our open API architecture enables easy partner integration so you keep a centralized command center for all your decision-making.	Foundational Mission-critical workflow. Our workflow software enables advertising agencies, marketers, and media sellers to manage their business with full control and accountability.
Scale A global system of record. Mediaocean powers all key players in global advertising, managing over $150 billion in annual spend and data.	Global From local businesses to global powerhouses. Our tools and solutions help media clients manage data and systems across the globe.