Mediaocean featured in eMarketer
eMarketer has released its latest report entitled “Programmatic Connected TV and Over-The-Top (OTT) Video Advertising” exploring the main sources of inventory, the leading reason for accessing that inventory and the primary factors affecting growth. As TV viewers continue to spend more time watching video content via connected TVs and OTT video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.
Mediaocean’s CRO Ramsey McGrory is quoted throughout the report including his thoughts on requirements for buying and planning teams within agencies today:
“For the agency, there needs to be a convergence of buying and planning,” he said. “Historically, you had your planning agency and you had your buying agency. Now you have these converged entities like [media agency] Hearts & Science that are doing iterative planning and buying within a combined organization and system.”