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In this report, Forrester walks through the state of advertising and the very real work being done to achieve greater accountability through blockchain technology.

Local TV continues to be an important venue for advertisers to reach key audiences. eMarketer predicts that by 2022, local TV will reach ~$23B in spend, making up approximately 38% of total TV ad spend. And 2020 will be a gigantic year given the election year. So, while much has been written about the decline in local, it’s more of a transformation than a real decline.