Blog
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In this report, Forrester walks through the state of advertising and the very real work being done to achieve greater accountability through blockchain technology.
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Local TV continues to be an important venue for advertisers to reach key audiences. eMarketer predicts that by 2022, local TV will reach ~$23B in spend, making up approximately 38% of total TV ad spend. And 2020 will be a gigantic year given the election year. So, while much has been written about the decline in local, it’s more of a transformation than a real decline. |
October 02, 2019
September 25, 2019
March 11, 2019