Mediaocean, the leading software provider for the advertising world, and 4C Insights (4C), a data science and media technology company, today announced a new partnership to integrate planning, buying, and measurement across social media and linear television for greater insights and return on ad spend (ROAS).
Marketers frequently reference the John Wannamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half” when talking about their struggle with advertising spend, especially for cross-channel campaigns. But to overcome this, marketers can apply four principles of direct-response to improve their understanding of return on ad spend.
Is Google ready for the TV business of tomorrow? As TV and digital advertising collide, digital companies face real challenges in the convergence ahead.
TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV—its planned subscription service bringing major network content to YouTube viewers. The volume of IP delivered TV continues to grow, and the demand for more precise TV measurement grows.
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise discusses how a robust TV ad market along with endless digital opportunity means TV is the real winner this upcoming Oscars week.
Mediaocean CEO Bill Wise appeared on Mornings with Maria to talk about this year's crop of Super Bowl commercials!
Tech to Tech Integration Linking Media Buying to Campaign Execution Brings Widespread Benefits to Advertising Industry
Mediaocean is proud to announce a Connect partnership with Katz Broadcasting.
Ramsey McGrory our CRO talks about the latest trends in the converging media ecosystem in this ExchangeWire Q&A exclusive.
Industry experts from TBWA Worldwide, SMG, Bloomberg, BuzzFeed, Omnicom, Facebook, and Razorfish discuss the importance of content & storytelling in advertising.