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New Measurement Options for Mediaocean Spot TV Buyers

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NCM Local Market Audience Data Now Available in Mediaocean’s Spot Buying Platforms With Nielsen’s Cinema Audience Reports

The evolution of audience measurement continues! Mediaocean partners National CineMedia (NCM) and Nielsen Cinema Audience Reports have joined forces to add NCM's local market audience data to Spectra. Now Spot TV buyers can evaluate local cinema audience ratings alongside those of local TV stations in 97 DMAs.

Automation with Human-ization

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By Brendan Condon, President of AdMore

TV viewers today are increasingly fragmented, using multiple devices, services, and subscriptions. Despite the challenges for marketers, this is actually an opportunity to reach audiences who are consuming more TV in deeper, more meaningful ways. Preferring the approach that better meets their needs, rather than perpetuating decades of TV imposing its own demands on them.

Top Four Direct-Response Tactics for Cross-Screen Measurement

Marketers frequently reference the John Wannamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half” when talking about their struggle with advertising spend, especially for cross-channel campaigns. But to overcome this, marketers can apply four principles of direct-response to improve their understanding of return on ad spend. 

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