The evolution of audience measurement continues! Mediaocean partners National CineMedia (NCM) and Nielsen have joined forces to add NCM's local market audience data to Spectra. Now Spot TV buyers can evaluate local cinema audience ratings alongside those of local TV stations in 97 DMAs.
TV viewers today are increasingly fragmented, using multiple devices, services, and subscriptions. Despite the challenges for marketers, this is actually an opportunity to reach audiences who are consuming more TV in deeper, more meaningful ways. Preferring the approach that better meets their needs, rather than perpetuating decades of TV imposing its own demands on them.
Mediaocean, the leading software provider for the advertising world, and 4C Insights (4C), a data science and media technology company, today announced a new partnership to integrate planning, buying, and measurement across social media and linear television for greater insights and return on ad spend (ROAS).
CENTENNIAL, CO--(May 3, 2017)
National CineMedia (NCM), America’s Movie Network, has partnered with Mediaocean, the leading software provider for the advertising world, to enable agencies to execute convergence buys with NCM’s premium video cinema advertising inventory and Spot TV.
NCM’s integration into Mediaocean’s Spectra Local Broadcast systems now allows users to seamlessly purchase NCM cinema inventory throughout the advertising cycle – including planning, buying, RFPs, and billing – by full DMAs in 97 markets across the country.
IRVINE, CA-- (December 8, 2016) - AerServ, a mobile video supply side platform providing high quality, mobile-first video mediation, today announced a partnership with Mediaocean, the leading software provider for the advertising world. This partnership provides local broadcast buyers a mobile device audience extension that reaches millions of mobile smartphone and tablet users.
Tech to Tech Integration Linking Media Buying to Campaign Execution Brings Widespread Benefits to Advertising Industry
Mediaocean is proud to announce a Connect partnership with Katz Broadcasting.
In this press release, we announce the integration of iHeartMedia within our Spectra platform. Within one central system, agencies can now seamlessly manage, research, and buy local digital audio inventory across the iHeartMedia digital platform, which is available on desktop, mobile, in-car digital dashboard, tablets, gaming consoles, and home entertainment systems.
Mediaocean, the leading software platform provider for the advertising world, and Cox Reps, the leading diversified, cross-platform seller of local advertising, today announced a partnership that will give media buyers access to local market level digital inventory to complement traditional TV buys within the same platform.
Mediaocean is proud to announce our newest partnership with Bounce TV, bringing their inventory into our Spectra system so our clients can more effectively reach their target audience.