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Spectra

New Measurement Options for Mediaocean Spot TV Buyers

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NCM Local Market Audience Data Now Available in Mediaocean’s Spot Buying Platforms With Nielsen’s Cinema Audience Reports

The evolution of audience measurement continues! Mediaocean partners National CineMedia (NCM) and Nielsen Cinema Audience Reports have joined forces to add NCM's local market audience data to Spectra. Now Spot TV buyers can evaluate local cinema audience ratings alongside those of local TV stations in 97 DMAs.

Automation with Human-ization

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By Brendan Condon, President of AdMore

TV viewers today are increasingly fragmented, using multiple devices, services, and subscriptions. Despite the challenges for marketers, this is actually an opportunity to reach audiences who are consuming more TV in deeper, more meaningful ways. Preferring the approach that better meets their needs, rather than perpetuating decades of TV imposing its own demands on them.

National CineMedia (NCM) Launches In Mediaocean

CENTENNIAL, CO--(May 3, 2017)

National CineMedia (NCM), America’s Movie Network, has partnered with Mediaocean, the leading software provider for the advertising world, to enable agencies to execute convergence buys with NCM’s premium video cinema advertising inventory and Spot TV.

NCM’s integration into Mediaocean’s Spectra Local Broadcast systems now allows users to seamlessly purchase NCM cinema inventory throughout the advertising cycle – including planning, buying, RFPs, and billing – by full DMAs in 97 markets across the country.

AerServ and Mediaocean Partner to Provide Local Broadcast Buyer’s Proprietary Technology to Mobile Audiences

IRVINE, CA-- (December 8, 2016) - AerServ, a mobile video supply side platform providing high quality, mobile-first video mediation, today announced a partnership with Mediaocean, the leading software provider for the advertising world. This partnership provides local broadcast buyers a mobile device audience extension that reaches millions of mobile smartphone and tablet users.

Mediaocean Offers Access to iHeartMedia Digital Audio For Local Markets

In this press release, we announce the integration of iHeartMedia within our Spectra platform. Within one central system, agencies can now seamlessly manage, research, and buy local digital audio inventory across the iHeartMedia digital platform, which is available on desktop, mobile, in-car digital dashboard, tablets, gaming consoles, and home entertainment systems. 

Mediaocean and Cox Reps Partner to Streamline the Local, Cross-Platform Buying Process

Mediaocean, the leading software platform provider for the advertising world, and Cox Reps, the leading diversified, cross-platform seller of local advertising, today announced a partnership that will give media buyers access to local market level digital inventory to complement traditional TV buys within the same platform.

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