Mediaocean CRO, Ramsey McGrory, outlines a Media Hierarchy of Needs that explains the transformational change happening in each critical layer from hardware & software to regulation, data, process, people & org.
Mediaocean CEO Bill Wise discusses the NFL controversy and branding impact on ads during the season and Super Bowl.
Fifty years ago, Michael Donovan, founded a company that would bring data-driven efficiency to Mad Men-era advertising. In 2015, we sold that company to private equity firm Vista at a $720 million valuation. And we continue to adapt and grow. In short, we’ve thrived as a fifty-year-old startup.
A lot has and hasn’t changed, so I wanted to revisit the piece. At the time, I identified the “Three V’s of Big Data” – volume, velocity and variety – and they are even more true in media today. The volume and variety of data continue to grow significantly, and faster and cheaper processing and cloud-based computing enable companies to do more with the data.
Mediaocean, the leading software provider for the advertising world, and 4C Insights (4C), a data science and media technology company, today announced a new partnership to integrate planning, buying, and measurement across social media and linear television for greater insights and return on ad spend (ROAS).
VideoAmp, the integrated TV operating system for advertising, today announced it has raised $21.4 million in a Series B funding round led by Mediaocean, with additional investment from German media giant RTL Group, GoAhead Ventures, StartUp Capital Ventures, Anthem Venture Partners, Wavemaker Partners & Simon Equity Partners. This round brings the total funds raised by the company to $36.6 million.
We hope ad tech’s blockchain revolution can learn the lessons that the internet revolution failed to. To that end, we’d like to spur a more honest discussion around the real hurdles that blockchain faces in ad tech, beginning with six major challenges any advertising blockchain solution will need to deal with.
Los Angeles, CA – May 17, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Bill Wise, CEO of Mediaocean, the leading software platform for the advertising world. Wise will discuss how Mediaocean is helping to power the global advertising industry.
Mediaocean CEO Bill Wise appeared on Mornings with Maria to talk about this year's crop of Super Bowl commercials!
Mediaocean's CEO Bill Wise discusses with AdExchanger why Adtech and PE are a great fit.