Mediaocean CEO Bill Wise discusses the NFL controversy and branding impact on ads during the season and Super Bowl.
Fifty years ago, Michael Donovan, founded a company that would bring data-driven efficiency to Mad Men-era advertising. In 2015, we sold that company to private equity firm Vista at a $720 million valuation. And we continue to adapt and grow. In short, we’ve thrived as a fifty-year-old startup.
In this Connect Series session, Mediavest, Kimberly-Clark, Nielsen, never.no, and Mediaocean discuss social TV and how to maximize your campaigns.
Troy Ruhanen from Omnicom’s TBWA talks to us at DMEXCO 15 about creativity and the transformation of creative agencies into thinking businesses.
Mediaocean's Bill Wise features on the recent ATS London panel, discussing the adoption of the SaaS model and the future of the industry.
Relive the Connect Series session and watch as Pandora, Spotify, Triton Digital, and Mediaocean discuss where radio is headed and what it means for our industry.
At CES 2015, Mediaocean hosted a Connect Series session on "Reaching the Next Gen Consumer on TV and Video" to discuss the challenges advertisers face on reaching consumers through both TV and video. Featured on the panel were Irwin Gotlieb, Global Chairman of GroupM, Bill Wise, CEO of Mediaocean, Scott Ferber, Chairman & CEO of Videology, and Debra OConnell, President of ABC National Television Sales.
Last week, Mediaocean hosted a Connect Series session titled "Programmatic Uncut: An Honest Conversation About the Buzzword of Today". This session featured panelists from AOL, Yahoo, Pubmatic, and Deutsch, moderated by our CEO, Bill Wise. In this session, these thought leaders spoke about programmatic and how it influences the way they work in the industry and with each other. Check out the full session in this video.
We spoke with Jon Collins, President of Integrated Advertising at Framestore, and asked him about the new trend in advertising that keeps him awake at night and how he's leveraging technology for global marketing campaigns.
Daniel Zeff, CEO of Evidently, speaks on what keeps him awake at night and how he sees the advertising industry changing in the next 3 years. He notes that brands are getting better and better at storytelling, so the industry is no longer about selling, but inviting people to share in a story.