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The Evolving Data Landscape: Veracity, Convergence And Anonymity

A lot has and hasn’t changed, so I wanted to revisit the piece. At the time, I identified the “Three V’s of Big Data” – volume, velocity and variety – and they are even more true in media today. The volume and variety of data continue to grow significantly, and faster and cheaper processing and cloud-based computing enable companies to do more with the data.

VideoAmp Secures $21.4 Million in Series B Growth Round

VideoAmp, the integrated TV operating system for advertising, today announced it has raised $21.4 million in a Series B funding round led by Mediaocean, with additional investment from German media giant RTL Group, GoAhead Ventures, StartUp Capital Ventures, Anthem Venture Partners, Wavemaker Partners & Simon Equity Partners. This round brings the total funds raised by the company to $36.6 million.

Top Four Direct-Response Tactics for Cross-Screen Measurement

Marketers frequently reference the John Wannamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half” when talking about their struggle with advertising spend, especially for cross-channel campaigns. But to overcome this, marketers can apply four principles of direct-response to improve their understanding of return on ad spend. 

comScore Demos Available in Mediaocean Platforms for 2018 Upfronts

New York (June 22, 2017) — Mediaocean - the leading software provider for the advertising world, and comScore, today announced that comScore demographic data will be available within Mediaocean’s Spectra DS national buying systems for the 2018 Upfronts. comScore is currently available in Spectra OX (national and local) and DS (local) buying systems and will continue to be enhanced to support the integration.
 

Worldwide Business with kathy ireland® Highlights How Mediaocean Is Helping Advertisers & Ad Agencies Thrive in a Complex Advertising World

Los Angeles, CA – May 17, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Bill Wise, CEO of Mediaocean, the leading software platform for the advertising world. Wise will discuss how Mediaocean is helping to power the global advertising industry.

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