Industry experts from SMG, Mindshare, Omnicom, Videology, and Performics discuss programmatic, its impact on their businesses, and where it's headed.
In this video, Michael Palmer, SVP, Optica, discusses why agencies should regain control of ad operations.
In this video, Michael Palmer, SVP, Sales, Optica, discusses why ad operations is increasingly important for a campaign's success, and how the role is evolving to become more strategic.
In this video, Michael Palmer, SVP, Sales, Optica, discusses the biggest issue in ad operations right now - fragmented data.
The whole industry is buzzing about programmatic advertising. But how does this impact the ad operations teams at the agencies and creative shops?
Advertisers and agencies are always looking for the next big thing in advertising- new technology, new trends- anything that will make their ads work better, smarter, and harder. What’s the latest for 2015? Social TV campaigns.
Advertisers can develop and create inspiring video adverts, but if the timing and delivery of a campaign comes second in the pecking order, they will find the impact of all this effort and creativity is completely lost when the ad goes to air. So how can advertisers enhance the effectiveness of their video ad campaign?
The business of advertising transforms itself in step with changes in media, technology and popular culture that influence audience delivery. One of the greatest transformations affecting today’s ad agencies, regardless of their size, is their ability to seize the growing number of real-time media buying opportunities that allow them to improve the effectiveness of their creative messages across a wide range of addressable advertising platforms.