Is cross device targeting an idea or reality? Here is a review of developing methodologies being used to target users across devices - including cookie-based, probablistic, and deterministic identification.
The whole industry is buzzing about programmatic advertising. But how does this impact the ad operations teams at the agencies and creative shops?
At never.no, we believe in the power of TV to motivate consumers to pick up their smartphones and engage with a brand’s creative – particularly if they think they might end up on screen. Brands are increasingly incorporating contests to gather the best social media content – primarily Instagram photos and Tweets – as a way to boost consumer awareness and engagement. Social advertising campaigns are clearly mutually beneficial, and an easy reality for brands, agencies, and consumers.
You’d be hard-pressed to find someone in the industry that hasn’t heard about the ongoing struggle of “viewability.” Yet like many buzzwords, the viewability conversation continues and evolves largely due to the fact that it is defined, measured, and paid for very differently depending on who you’re asking.
“Spotlight On” is a series of employee profiles that will give our community insight into who Mediaocean is, right down to the people that make us our best! Here we interview Bart Brassil, Director, Network Media & Demographics at Mediaocean.