This installment of the Marketer’s Guide Series provides a review of ad networks, ad exchanges, DSPs, SSPs, and trading desks – all of which are intermediaries in the adtech ecosystem, dealing with the buying and selling of digital media.
Without closing the loop of cyclical feedback to drive iterative development, you’ll never get a good product out to market. Indeed, the golden rule of user design states "test, test, and test again" - the more user testing conducted, the better. But how do you get good feedback when your user pool is tricky to access, specialized, and short on time?
Mediaocean has recently announced the semifinalists for its Women in Technology scholarship, which will be granting three 25k scholarships to women pursuing their undergraduate and graduate degrees in STEM.
At Mediaocean, we envision a future where gender equality in the tech industry is the norm. So to give even more women the opportunity to build their careers in tech, we’ve extended the deadline for our Women in Tech scholarship. The deadline for entries is now July 15, 2015.
Today we announced that Vista Equity Partners (Vista) is acquiring a majority stake in Mediaocean. Our CEO, Bill Wise, discusses the transaction in this blog post.