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How is Ad Ops Evolving?

October 07, 2015

In this video, Michael Palmer, SVP, Sales, Optica, discusses why ad operations is increasingly important for a campaign's success, and how the role is evolving to become more strategic.

Missed the latest news in the industry?  Here’s a recap on what happened this month.

In this video, Cordie DePascale, VP, Product & Partner Solutions, discusses the quality of content coming from major broadcast networks and cable.

“Spotlight On” is a series of employee profiles that will give our community insight into who Mediaocean is, right down to the people that make us our best!  Here we interview Christina Cygan Biesty, Product Director - Local Media. 

Will cord cutting impact the fall TV lineup? In this video, Cordie DePascale, VP, Product & Partner Solutions, discusses the potential impact and opportunities for the advertising industry.

In this video, Michael Palmer, SVP, Sales, Optica, discusses the biggest issue in ad operations right now - fragmented data. 

“Spotlight On” is a series of employee profiles that will give our community insight into who Mediaocean is, right down to the people that make us our best!  Here we interview a Support Specialist III, Elias (Eli) John Makrides.

On the 45th anniversary of Monday Night Football, it's clear that sports programming still dominates live viewing.

Excited for fall TV premieres?  Make sure you’re ready for the new season – here are some interesting facts about the shows coming to a screen near you. 

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