In an op-ed for the Huffington Post, Mediaocean's CEO Bill Wise discusses how "Firebrands" like Trump may have a definitive advantage in the current and future digital landscape.
Mediaocean's Chief Revenue Officer, Ramsey McGrory, discusses convergence, interoperability, the evolution of media, and a changing ecosystem in the worlds of TV and video in a Q&A with Exchange Wire.
Advertisers and the trade press have been saying since at least 2014 that this year is “the year of viewability.” And while we can all see why an unseen ad isn’t worth paying for, it’s taken a while for the industry’s tools to catch up with this simple idea. In this Connect Partner Post, Integral Ad Science breaks down critical developments in verification technology.
Industry experts from TBWA Worldwide, SMG, Bloomberg, BuzzFeed, Omnicom, Facebook, and Razorfish discuss the importance of content & storytelling in advertising.