Programmatic Buying is here to stay and the reason is clear: Advertisers want to buy audiences, not just inventory. Programmatic Buying gives them the technology they need to do just that, while saving them money and producing big results.
Mediaocean strongly believes in the idea of working towards the greater good in all that we do (and, well going to great parties) so we were all really excited about Ad Council’s 59th Annual Public Service Award Dinner!
Raising an unprecedented $3.4 million in support of Public Service Advertising, the dinner honored creativity and excellence in the field. And since Conan O’Brien was hosting, the entertainment was fantastic, too.
Between the food, the laughs, and the great cause, it was a very memorable night for all of us. And as you can see in the photos, we also clean up quite nicely when we put our minds to it.