The theme of this year’s 4As Transformation Conference was “The Idea Effect,” and ideas were certainly abundant. That includes those of Mediaocean’s own SVP of Marketplaces, Dave Oliviera, who participated in a panel entitled “It’s not just trading data that is important to agencies.” Moderated by GroupM’s John Montgomery, the panel explored ad-tech’s role in simplifying and improving the buyer/seller relationship.
For the media buyers who spend their whole day researching inventory within our systems—and who take very seriously their duty to advertisers to work as efficiently as possible—we’re a little like the Amazons and Overstocks who make finding inventory information easier. And we want to make our system a place that’s as easy as possible to search for things to buy. That’s the thinking behind our most recent integration between Internet radio provider Pandora and digital ratings company Triton Digital.
As the final event of this year’s IAB Annual Leadership Conference, Mediaocean hosted the Second Annual IAB Golf Tournament. Attended by industry professionals, executives, and friends with whom we’d already shared some fun times during the three days of the conference, the sense of community spirit was palpable, and it was a fun and successful end to a great conference.
The importance of social media for marketers cannot be overstated. Brand identity, consumer engagement, virtual crowdsourcing, increased exposure… the list goes on. Now, new research points to two new areas of importance in the social media toolbox: consumer perception and behavior, and real-time data sourcing.
Twitter’s acquisition of Bluefin Labs is the latest in a string of moves designed to put the micro-blogging behemoth at the center of the quickly-growing Social TV movement. Here’s what experts are saying about the deal.
There’s just no stopping progress. TV is changing, and it’s changing fast. The proliferation of tablets, smart phones, DVR and streaming options, along with the current internet-based (multi-screen and social-media-connected) culture, is ensuring a world in which TV (and TV advertising) becomes ‘smarter’ and a lot more portable. While many in the television industry have expressed concern over the way in which advertising factors into this new “TV Everywhere” future, many are seeing opportunity in the shift, and hailing it as a positive development for both marketers and viewers alike.
Facebook’s new ‘Graph Search’ feature has powerful potential for marketers, even before any form of advertising or targeting come into the mix. But brands need to utilize this new tool wisely, and right now it’s all about the fans. Here’s what the experts are saying.
Chief Digital Media Officer of The Media Kitchen, kbs+ executive, and general All-Around-Smart-Guy, Darren Herman, gave us his CES 2013 ‘top trends’ in a recent AdExchanger piece entitled, “Evolution, Not Revolution At CES.” According to Herman, there isn’t a whole lot that’s truly new this year, but there is a lot that builds upon last year’s technology and makes it better. He sites three main themes:
1. Technology is becoming way more human (and not just because your GPS is hitting on you). Herman writes, “Very rare was it a hardcore tech vs. tech sales pitch but it was much more about how humans could use the technologies and how it makes their lives easier.”
2. Big Data can be used to benefit the average person. According to Herman, “Big Data isn’t just for marketers or operations folks. I swung by the “Health & Fitness” area of the exhibit hall and saw quite a few companies providing data back to their users which would help with the quantified self.” The quickly-growing field of “Digital Health,” for instance, is every bit as much about the data as it is about the technology that has allowed for, say, biofeedback to go from being something a person needs to go to the doctor for, to being something they can do themselves on their phone or watch in their own home.
3. Not Bigger, just crisper. For today’s screen needs, bigger no longer means better, and the trend this year is clearly towards better visual technology, regardless of size.