TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV—its planned subscription service bringing major network content to YouTube viewers. The volume of IP delivered TV continues to grow, and the demand for more precise TV measurement grows.
It’s Oscars Week, and the Eyeballs are Where They Should Be
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise discusses how a robust TV ad market along with endless digital opportunity means TV is the real winner this upcoming Oscars week.
Think TV is Dying? Watch the Super Bowl.
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise explains that despite popular opinion, TV is far from dead and the Super Bowl is living proof.
Career Lessons of CES: Double Major, and Switch Careers
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise discusses the value of flexibility and having expertise in multiple fields as we move towards a future of the middle path: innovations that transform traditional products via new technology.
Mediaocean CEO Bill Wise Discusses "Firebrands" And their advantage
In an op-ed for the Huffington Post, Mediaocean's CEO Bill Wise discusses how "Firebrands" like Trump may have a definitive advantage in the current and future digital landscape.
Mediaocean CRO Ramsey McGrory Discusses Converged Media With Exchange Wire
Mediaocean's Chief Revenue Officer, Ramsey McGrory, discusses convergence, interoperability, the evolution of media, and a changing ecosystem in the worlds of TV and video in a Q&A with Exchange Wire.
Regarding SMI Article and Data Access
Mediaocean clarifies article and reaffirms data policy.
Spotlight On: Teena Luhadiya
“Spotlight On” is a series of employee profiles that will give our community insight into who Mediaocean is, right down to the people that make us our best! Here we interview Teena Luhadiya, Operations Excellence Manager, Client Services.
Advertisers and the trade press have been saying since at least 2014 that this year is “the year of viewability.” And while we can all see why an unseen ad isn’t worth paying for, it’s taken a while for the industry’s tools to catch up with this simple idea. In this Connect Partner Post, Integral Ad Science breaks down critical developments in verification technology.