Skip to main content

Blog

Posts by Mediaocean Marketing

As first reported by Axios, Mediaocean announced a partnership with Adobe's Marketing Cloud to integrate digital ad buying with TV. Adobe's Marketing Cloud is an independent media buying tool that represents over $3 billion in ad spending.

eMarketer has released its latest report entitled “CROSS-PLATFORM VIDEO ADVERTISING: Momentum Builds, but Obstacles Remain”, exploring the current state of cross-platform video advertising and the challenges it presents.

Mediaocean featured in AdWeek

December 05, 2017

 “I really think what Mediaocean is providing is critical for all of us in the industry going forward,” Wahl said. One of Wahl’s biggest goals in joining Mediaocean is to help CMOs understand why it’s so important to understand new technology and trends. 

eMarketer has released its latest report entitled “Programmatic Connected TV and Over-The-Top (OTT) Video Advertising” exploring the main sources of inventory, the leading reason for accessing that inventory and the primary factors affecting growth. 

Deborah Wahl and CEO Bill Wise recently sat down to talk about the latest trends in marketing and advertising, and the growing role of the CMO.

Pages