Posts by Cordie DePascale
Marketers frequently reference the John Wannamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half” when talking about their struggle with advertising spend, especially for cross-channel campaigns. But to overcome this, marketers can apply four principles of direct-response to improve their understanding of return on ad spend.
Convergence is hands-down the most critical, disruptive trend in our industry today. But what will it take to reach true convergence?