Posts by Ramsey McGrory
A lot has and hasn’t changed, so I wanted to revisit the piece. At the time, I identified the “Three V’s of Big Data” – volume, velocity and variety – and they are even more true in media today. The volume and variety of data continue to grow significantly, and faster and cheaper processing and cloud-based computing enable companies to do more with the data.
The buying and selling of media is changing. ‘Programmatic’ developed first in the unsold inventory of digital display media but has now evolved into a way of thinking that uses massive and diverse data, coupled with automation, through cloud-based, agile-developed software.
If advertisers are to regain the trust of consumers, the government must enact new internet privacy regulations that meet and exceed the repealed Internet Privacy rules.