Posts by Bill Wise
We hope ad tech’s blockchain revolution can learn the lessons that the internet revolution failed to. To that end, we’d like to spur a more honest discussion around the real hurdles that blockchain faces in ad tech, beginning with six major challenges any advertising blockchain solution will need to deal with.
TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV—its planned subscription service bringing major network content to YouTube viewers. The volume of IP delivered TV continues to grow, and the demand for more precise TV measurement grows.
In this blog post, Bill Wise announces Mediaocean's acquitision of BCC AdSystems, a privately owned Australian company that develops supplies, and supports software and business solutions for the advertising industry.
Today we announced that Vista Equity Partners (Vista) is acquiring a majority stake in Mediaocean. Our CEO, Bill Wise, discusses the transaction in this blog post.